Taylor Brooks
VP Operations, Atlas Freight
★★★★★
"Routing time dropped from four hours to thirty-five minutes, and on-time delivery improved by 12 points in 60 days."
Investment Thesis
Reduce logistics cost by 18% while scaling to $2.4M ARR at 142% YoY growth.
Apex Capital Partners backs an AI-powered operations platform for mid-market logistics teams that need faster dispatching, tighter margins, and real-time shipment visibility without adding headcount.
$2.4M ARRAnnual recurring revenue
18,200Active monthly shipments
97%Gross revenue retention
Social Proof
Trusted by logistics operators moving high-volume freight lanes
Current design partners and beta users include teams operating regional and cross-border networks across retail, industrial, and cold-chain categories.
Atlas Freight
Horizon 3PL
Northline Cargo
SwiftDock
BlueRoute Ops
Jordan Blake
Director of Logistics, Horizon 3PL
★★★★★
"Carrier Pulse increased lane-level margin by 9% and reduced empty miles by 15% during the first quarter."
Featured in: Logistics Weekly
Featured in: SupplyChain Today
Featured in: Tech Freight Review
Featured in: Venture Ops Daily
Featured in: MarketWire Insights
Problem and Opportunity
Manual logistics workflows still burn margin at scale
Mid-market providers rely on fragmented spreadsheets and reactive dispatching. Apex unifies routing, carrier selection, and visibility so operators can protect SLA performance and unit economics.
Where inefficiency shows up
- Dispatch teams spend up to 4 hours/day rebuilding routes manually.
- Unoptimized carrier assignment creates 12-18% avoidable lane cost leakage.
- Exception response is delayed by fragmented data and siloed communication.
Manual Planning
Margin Pressure
Data Fragmentation
Market size and capture path
TAM: $45B global logistics software
SAM: $12B mid-market North America
SOM: $1.4B target lanes and verticals
Solution
Three-step operating workflow built for real dispatch teams
RouteIQ, Carrier Pulse, and DockVision operate as one decision layer from shipment intake through exception resolution.
Ingest
Consolidate orders, lane history, and carrier constraints into one operating view with zero spreadsheet handoffs.
Optimize
Score route options by ETA risk, margin, and SLA thresholds before dispatch decisions are pushed live.
Execute and Monitor
Trigger exception alerts, auto-assign alternatives, and update customers in real time from a single command center.
Product Suite
Built as modular software, deployed as one operating system
The stack is designed to land with dispatch and expand into procurement, customer operations, and executive margin control.
RouteIQ
AI dispatching engine that builds cost-efficient multi-stop routes with live ETA risk detection.
Carrier Pulse
Embedded marketplace for faster carrier matching and dynamic lane pricing under capacity constraints.
DockVision
Real-time shipper portal for SLA monitoring, exception updates, and proactive customer communication.
Traction
Execution quality is translating into durable growth metrics
The current operating profile combines fast expansion, strong retention, and disciplined unit economics.
$0M
Annual recurring revenue
0%
Year-over-year growth
0
Active monthly shipments
0%
Gross revenue retention
Revenue trend snapshot
Quarterly ARR progression over the last 12 months.
Operational impact
Average improvement across active production deployments.
Routing time reduction-42%
Gross margin uplift+11%
On-time delivery delta+14 pts
Mini case study: regional 3PL expansion
Scaled from two to six hubs without adding planning headcount.
Before
- Manual dispatch across six spreadsheets
- Low visibility for late loads
- Carrier capacity booked via email
After
- Auto-routing with live ETA alerts
- Exception risk flags in one dashboard
- Instant carrier matches via marketplace
Team
Operators and builders with domain-specific execution history
Leadership combines freight operations depth, routing systems engineering, and enterprise deployment experience.
Avery Chen
CEO. Former VP Operations at FreightWorks, where she led network planning across 300+ lanes.
LinkedIn profileJordan Reyes
CTO. Built high-throughput routing services at LogiCore, processing millions of ETA decisions per month.
LinkedIn profile
Samira Patel
COO. Led enterprise rollouts for multi-site logistics software across regional and national operators.
LinkedIn profileCurrent Raise
$1.2M Seed
Funding 18 months of product expansion, GTM acceleration, and implementation capacity.
Use of funds
- Product40%
- Sales30%
- Hiring20%
- Operations10%
Business model snapshot
- Annual subscriptions from $18k to $120k depending on lane volume and modules.
- Usage-based volume tiers tied to active shipments and SLA workflows.
- Marketplace take rate on qualified carrier bookings.
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Investor FAQ
Key diligence topics answered upfront
Most requested context on defensibility, GTM motion, unit economics, and implementation scalability.
How defensible is the product?
Proprietary routing models trained on lane-level historical data, plus embedded marketplace liquidity and workflow lock-in.
What is the GTM motion?
Land with mid-market 3PLs, expand into shipper visibility, and monetize via subscription plus usage and take rate.
How do you manage market risk?
Diversified vertical exposure across retail, industrial, and cold-chain freight with lane concentration guardrails.
What do unit economics look like?
Current profile tracks to 5.2x LTV/CAC with payback inside nine months on the core operations module.
How do you scale implementation?
Six-week onboarding with prebuilt carrier integrations, standardized lane templates, and live operations playbooks.
What is the competitive moat?
Single operating layer that combines routing, procurement, and customer visibility with real-time margin forecasting.
Next Step
Ready to review the opportunity in detail?
Request the investor deck now, then schedule a call to walk through assumptions, risk factors, and funding milestones.